Certified Information Privacy Manager (CIPM) 2025 – 400 Free Practice Questions to Pass the Exam

The term 'data subject profiling' specifically refers to the automated processing of personal data to evaluate certain characteristics or behaviors of individuals. This process involves analyzing data about individuals to make predictions or informed decisions regarding their preferences, habits, or potential future behaviors.

Data subject profiling often utilizes algorithms and advanced data analytics methods to generate insights that can be used in various contexts, such as targeted marketing, personalized services, risk assessment, or decision-making processes. It is particularly relevant under privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes the need for individuals to be informed about profiling activities that may significantly affect them.

The other choices suggest different forms of data processing but do not capture the essence of profiling. For example, manual processing of public data focuses on non-automated evaluations, analysis of historical data for trends does not necessarily assess individual behaviors, and the collection of demographic data for marketing purposes is about data gathering rather than the assessment of individual traits or behaviors through automated means. Therefore, the option that best defines data subject profiling is the automated processing of personal data to evaluate behavior.